Case Study · Enterprise Personalization
Premium personalization at enterprise scale.
Every Capital One MUSE kit had to be unique to a dealership and a rep — premium, precise, and replaceable on demand across hundreds of locations. RE3 built the system that makes it effortless.
The problem
Unique for everyone, at huge scale.
Capital One’s Dealer Navigator MUSE platform helps automotive sales teams capture, manage, and convert leads. A key part of that experience is a premium NFC-enabled metal business card — tap it, and a prospect is instantly connected to the rep’s MUSE profile.
The challenge was scale. Every card needed to be personalized to a specific dealership and sales representative, with unique QR codes, identifiers, and account data — and the experience had to feel premium and professional.
Capital One needed a system capable of supporting hundreds of dealerships and ongoing replacement requests without creating a manual administrative burden. The solution had to deliver both customization and consistency, without sacrificing speed, accuracy, or quality.
The whole program had to hold two ideas at once:
Deliver customization and consistency — at scale.
Built for hundreds. Personalized for one.
The approach
A “WOW Kit” with automation behind it.
RE3 partnered with Capital One to design and build a fully automated, on-demand kit program that could scale alongside the MUSE platform. Working closely with the team, RE3 developed a custom “WOW Kit” experience centered around premium presentation, precision personalization, and operational simplicity.
What was inside
- Custom-branded presentation box
- 23 individually engraved metal NFC cards
- Unique QR codes & dealership identifiers
- Personalized sales-rep information
- Two custom acrylic display stands
- Automated storefront & API fulfillment
Because every dealership and rep required unique data, RE3 built a dedicated fulfillment workflow that automates the process end to end. A custom online storefront lets dealerships request replacements whenever needed; orders authenticate directly through Capital One’s API, automatically pulling the correct account information and QR-code data before triggering production. From there, RE3 handles engraving, printing, kitting, quality control, and fulfillment.
The result
Complexity, turned into something effortless.
What could have become a complex, time-consuming operational challenge became a streamlined program. Dealerships receive premium, personalized materials that help reps engage customers and capture leads, and replacement requests are fulfilled quickly without manual intervention. For Capital One, the program delivers consistency, accuracy, and scalability across hundreds of locations.
It just
works.
A powerful example of what’s possible when creative product development, precision customization, and enterprise-grade automation come together in a single solution.
Start a project
Need personalization that scales?
Tell us about your program and your data. We’ll design the product, build the automated fulfillment behind it, and make custom feel effortless — at any scale.
- No commitment — just a conversation about fit.
- We’ll reply within one business day.
Prefer email? hello@re3.pro