Case Study · Gifting Systems
One brand. Every touchpoint.
As iRhythm grew, so did the moments that mattered — new hires, retreats, milestones, acquisitions. RE3 built a single gifting and fulfillment system that keeps every one of them on brand.
The problem
Many moments, one brand.
As iRhythm continued to grow, so did the number of moments where the company wanted to make a meaningful impression. New employees needed to feel welcomed from day one. Leadership retreats deserved thoughtful gifts. Major milestones called for experiences employees would remember. Even acquisitions created opportunities to introduce new teams to the iRhythm culture.
The challenge wasn’t any one project. It was maintaining a consistent brand experience across all of them — different audiences, different budgets, different timelines, different destinations.
The challenge was never any single project:
Different audiences, timelines, and destinations — one brand.
Build a system, not a series of one-offs.
The approach
An extension of the team.
Rather than treating each initiative as a separate engagement, RE3 partnered with iRhythm as an extension of their team — developing a long-term gifting and fulfillment program that could support the company wherever the next opportunity arose. Over time, that grew to include multiple programs — new-hire onboarding, executive retreat gifts, milestone celebrations, and acquisition welcome kits — each designed around a different business need, all backed by warehousing, kitting, and global fulfillment.
A few of the pieces
New-hire onboarding kit
Custom accessories & apparel
Branded everyday extras
Across every initiative, RE3 manages sourcing, decoration, kitting, inventory, warehousing, and fulfillment — making each new program easier to launch than the last.
The result
Unmistakably iRhythm, everywhere it grows.
Today, iRhythm has a single partner capable of supporting virtually every branded gifting initiative across the organization. Instead of managing multiple vendors and reinventing the process for every project, the marketing and people teams have a trusted partner who understands their brand, maintains consistent quality, and scales alongside the company.
One partner.
Every moment.
The greatest value often isn’t a single gift — it’s building a system that lets thoughtful brand moments happen again and again.
Start a project
Want one partner for every brand moment?
Tell us where your company is growing. We’ll build a gifting and fulfillment system that stays on brand across every audience, timeline, and destination.
- No commitment — just a conversation about fit.
- We’ll reply within one business day.
Prefer email? hello@re3.pro